Hi, I'm Felipe.
15 years of making and breaking things across 5 continents and 2 IPOs. Always somewhere in the middle, figuring out what actually makes companies grow.These days I'm deep into AI, marketing, and what happens when you combine the two.
Companies I've worked with
SendGrid
Part of the community team across EMEA through the ~$1.5B IPO. Helped build the startup ecosystem — 50+ partners and 550+ accounts.
Twilio
Stayed on after the $3B acquisition to keep the SendGrid community program running. Helped early-stage startups get connected to mentoring and the platform.
Semrush
Their first Global Brand Evangelist. Worked with a network of 20,000+ marketing influencers and was part of the marketing team through their ~$2B IPO.
Cynoia
Led marketing and sales as CMO for Africa's all-in-one team workspace. Helped the team grow to 5K+ active users across multiple African markets.
Hive Identity
Joined as Co-founder and led marketing and sales for this KYC platform for startups. Raised $500K led by Isaac Saldana, founder of SendGrid, and built the product-led growth strategy from scratch.
Self-taught marketer and vibe coder, originally from Chile. Based in Estonia for 11 years. Been working fully remote my entire career.
I've started my own companies, been part of fast-moving teams at places like SendGrid and Semrush, and led marketing and sales for mid-size SaaS businesses. Now I'm building with AI and bringing all of that into whatever comes next.
What I Bring
I've seen what scale looks like from the inside
I was part of teams at SendGrid, Twilio, and Semrush through IPOs and a major acquisition. I know what a growth engine looks like when it's actually working, and I bring that pattern recognition to every team I join.
I build pipelines that connect to revenue
At SendGrid I helped bring in 550+ accounts.
I think in product-led growth
PLG is how I naturally think — as a founder and as an operator. At Cynoia I applied a full PLG model that grew user acquisition to 6,000+ users. I know the difference between the theory and what actually works.
I turn communities into growth channels
At Semrush I collaborate with 20K+ influencers. At SendGrid I engaged an international ecosystem of accelerators and startup partners.
I've seen the early-stage chaos — a lot of it
I've mentored startups across Techstars, Startup Wise Guys, Katapult, and others. I've also built my own — Hive Identity raised $500K led by Isaac Saldana, the founder of SendGrid, someone I met while working there. I know what to skip and where to focus when time and budget are tight.
Most Recent Role
My last role before going independent. Nearly two years leading marketing and sales for Cynoia, Africa's all-in-one team workspace. What started as a mentorship connection grew into a full rebuild of the go-to-market strategy.
Launched new platform features and native African languages, closed partnerships with top telecoms and universities, and led cross-functional teams across Tunisia, Estonia, Senegal, and Morocco. Expanded the team into 2 new countries (Senegal & Morocco) and expanded market presence across 13 countries with 10+ high-profile partners.
An AI Readiness Intelligence platform that audits how well major LLMs — ChatGPT, Gemini, Perplexity, and others — can read, understand, and trust your content.
Tech Stack
Next.js 15, React 19, TypeScript, Supabase, Tailwind + shadcn/ui.
Integrations
Firecrawl, Gemini, OpenAI, OpenRouter, Stripe, Resend, Upstash, and Redis.
Built end-to-end while learning vibe coding. Get your free audit in less than 60 seconds.
Visit BoostLLMs.comWhat I Learned From The Inside
I was part of the teams at SendGrid, Twilio, and Semrush during some big moments — a couple of IPOs, a major acquisition. Watching how a company operates at that scale completely changed how I think about growth.
Built the startup ecosystem across EMEA — 50+ partners, 550+ accounts, and social campaigns that reached around 14.2 million people.
First Global Brand Evangelist. Worked with a network of 20,000+ marketing influencers to drive brand awareness worldwide.
Sr. Director of Industry Relations & Outbound Product Management
Head of Communications
Felipe consistently demonstrated an amazingly positive attitude, an aptitude for finding opportunity in every interaction, the capacity to work with people from a broad range of cultures and backgrounds — all the while doing it with a smile. He'd be an asset to any company he joins.
Under Felipe's vision, our projects consistently surpassed targets, achieving remarkable growth. His analytical prowess and data-driven decision-making optimized campaigns for maximum ROI. Felipe's talent for extracting valuable insights from data sets him apart.
The Founder Side
I've also built my own things. Back in Chile, I co-founded the first entrepreneurship agency in the country — we helped launch 93 startups, with about 65% of them making it off the ground.
In Estonia, I co-founded Hive Identity, a KYC platform for startups. We raised $500K — our lead investor was Isaac Saldana, the founder of SendGrid, someone I had the luck of meeting while working there. We built the product and grew the user base until the war in Ukraine hit our team and we had to shut down. It was hard, and it taught me more than most successes have.
When you've put your own money on the line and built the thing yourself, you stop caring about vanity metrics. You focus on what actually brings in customers.
Felipe is the quintessential entrepreneur, down to earth, focused, very smart, fast, and visionary. Would I build my next company with him? YES :)
— Paolo Privitera | 6X Exit, Serial Entrepreneur & Investor
I had the honor to meet Felipe over a decade ago, when he was starting one of his first companies at Start-Up Chile. Felipe has passion, a global mindset and a real sense to put an idea into a practical and real business. Today he still has the same spirit, energy and drive.
— Caro Rossi | Head of Strategic Initiatives, ESNA
Working Across Borders
I've collaborated with teams across 5 continents, in more than 20 countries, fully remote — since before remote work was a thing.
Markets are different. Teams are different. But the basics of building trust and communicating clearly — those work everywhere.
Felipe consistently demonstrated an amazingly positive attitude, an aptitude for finding opportunity in every interaction, and the capacity to work with people from a broad range of cultures and backgrounds.
— Len Shneyder, Sr. Director, Twilio
What People Say
Here's what former colleagues, investors, and founders have said about working together.
Check on LinkedInI highly recommend Felipe's professional skills and exceptional business abilities. It is a real pleasure to work with him, getting a tremendous added value in the business and team.
Stefan Schaudt
Senior Executive
Felipe is an ongoing mentor at SWG accelerator. He helps early-stage startups with building a business mindset and sharing email-marketing knowledge. Clear and specific with step-by-step guidance, followed by his experience.
Alexandra Balkova
Investor, Newton Venture Fellow
Felipe is the heart of a startup community. He truly understands the givers gain concept - he's always giving more than takes. Felipe is very well connected across the startup ecosystem globally and leaves a positive impression on anyone he meets.
Kristine Nagle
Sustainability Strategy
I highly recommend Felipe's professional skills and exceptional business abilities. It is a real pleasure to work with him, getting a tremendous added value in the business and team.
Stefan Schaudt
Senior Executive
Felipe is an ongoing mentor at SWG accelerator. He helps early-stage startups with building a business mindset and sharing email-marketing knowledge. Clear and specific with step-by-step guidance, followed by his experience.
Alexandra Balkova
Investor, Newton Venture Fellow
Felipe is the heart of a startup community. He truly understands the givers gain concept - he's always giving more than takes. Felipe is very well connected across the startup ecosystem globally and leaves a positive impression on anyone he meets.
Kristine Nagle
Sustainability Strategy
Felipe has been a mentor for Katapult Accelerator almost since the beginning of our journey, and his involvement and engagement with our portfolio companies have been invaluable... His unique and broad insight and understanding of what it takes to build a successful startup have been very important for us along the way.
Nina Heir
Ex-VC, Angel Investor, Board Member
Working with Felipe has always been an extreme pleasure. Whether we are talking about his positive attitude or his problem-solving abilities, his drive to achieve results no matter the circumstances is admirable. He is very quick to respond and with his eyes on the ball at all times.
Sebastien Toupy
Community Builder & Strategist (TNW)
Felipe has been a mentor for Katapult Accelerator almost since the beginning of our journey, and his involvement and engagement with our portfolio companies have been invaluable... His unique and broad insight and understanding of what it takes to build a successful startup have been very important for us along the way.
Nina Heir
Ex-VC, Angel Investor, Board Member
Working with Felipe has always been an extreme pleasure. Whether we are talking about his positive attitude or his problem-solving abilities, his drive to achieve results no matter the circumstances is admirable. He is very quick to respond and with his eyes on the ball at all times.
Sebastien Toupy
Community Builder & Strategist (TNW)
Interested in working together?
If you think I could help your team, or you've got something interesting going on — just reach out. No formal pitch needed.