R/04 · 10/2019 – 04/2021

# Semrush — Global Brand Evangelist & Influencer Marketing Manager

First Global Brand Evangelist; part of the team through the ~$2B IPO.

- Senior IC
- Evangelism
- Influencers
- Community

Joined Semrush as its first Global Brand Evangelist, to build brand awareness and translate the value of the product to communities, customers and professional marketers. Part of the team through the ~$2B IPO.

20,000+ influencers in SEO, content, PPC and digital marketing

30 people in a private inner circle

Semrush ~$2B ipo era

first global brand evangelist

Worked with 20,000+ marketing influencers worldwide. Part of the team through the IPO.

## What I did

- Worked with a network of 20,000+ influencers in SEO, content marketing, PPC and digital marketing
- Looked after a private influencer group of 30
- Automated workflows to streamline teamwork and social tasks
- Worked on awareness through evangelism at tech and marketing conferences and events
- Secured speaking slots at online events and podcast interviews
- Delivered workshops and masterclasses with digital marketers
- Closed the loop between field and product — carrying what users experienced back to the team

## What was Felipe's role at Semrush?

Felipe was part of the team at Semrush from 10/2019 to 04/2021 as Global Brand Evangelist & Influencer Marketing Manager. He joined as the company's first Global Brand Evangelist, to build brand awareness and translate the value of the product to communities, customers and professional marketers, and was part of the team through Semrush's ~$2B IPO. He worked on influencer marketing across SEO, content marketing, PPC and digital marketing, including a private inner circle of 30 influencers, and automated workflows to streamline teamwork and social tasks. He worked on awareness through evangelism at tech and marketing conferences and events, secured speaking slots at online events and podcast interviews, and delivered workshops and masterclasses with digital marketers. He also closed the loop between the field and the product, carrying what users experienced back to the team.

Related: [Fernando Angulo's recommendation](https://fmillan.com/testimonials/#t-fernando-angulo) [GTM, the way I run it](https://fmillan.com/gtm/)

Want to talk it through? Email [hello@fmillan.com](mailto:hello@fmillan.com) or see the [contact page](https://fmillan.com/contact/).

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