R/01 · 09/2024 – 03/2026 · Tallinn

# Cynoia — Chief Marketing & Sales Officer

Led marketing and sales for Africa's all-in-one team workspace.

- C-suite
- Tunisia · Estonia · Senegal · Morocco
- PLG
- Partnerships

Led marketing and sales for Cynoia — Africa's all-in-one team workspace replacing Slack, Monday, Zoom and Notion for African businesses. Built the GTM motion from the ground up.

What started as a mentorship connection grew into a full rebuild of the go-to-market strategy.

6,000+ users across 13 countries

10+ telecom and university partnerships

2 new country operations — Senegal, Morocco

The work I'm proudest of

## From "global ClickUp competitor" to "made in Africa, by Africans, for Africans."

Repositioned Cynoia around where it was built and who it was for, and localized it into Wolof and Swahili. That unlocked partnerships that had been stalled for over a year.

## What we got done

- Scaled to 6,000+ users across 13 countries
- Opened 2 new country operations (Senegal, Morocco)
- Closed 10+ partnerships with top African telecoms and universities
- Shipped platform features in native African languages
- Led distributed cross-functional teams across Tunisia, Estonia, Senegal and Morocco
- Positioned against global incumbents at ~80% lower software cost for African SMBs
- Owned the full funnel: brand, content, partnerships, community, PLG onboarding, sales enablement, board reporting
- Represented Cynoia at Gitex Africa and continental tech events

Related: [GTM, the way I run it](https://fmillan.com/gtm/)

Want to talk it through? Email [hello@fmillan.com](mailto:hello@fmillan.com) or see the [contact page](https://fmillan.com/contact/).

[previous role — R/08 Mentor & community](https://fmillan.com/experience/mentoring/) [next role — R/02 Shroomwell](https://fmillan.com/experience/shroomwell/)

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